Streets of Old Milwaukee

The newly reimagined Streets of Old Milwaukee is Wisconsin’s most popular exhibit. Enter through a Streetcar traveling back in time to an immersive multi-sensory recreation of 1910 Milwaukee. Explore the interior of shops, spot denizens in the upstairs windows, smell the baking bread, or ride the penny farthing bicycle! Behind the scenes technology makes the experience seamless.

Opened to great fanfare and helped increase museum attendance 33% in the following year.

  • Role Project Lead, Concept, Creative Director, Design
  • For Milwaukee Public Museum
  • Date Opened December 2015